The Google Backwards Slap


There’s been a big hoorah about a recent Google algorithm update that “impacts 11.8% of queries” and supposedly reduces the prevalence of splogs in serps… Yeah um… not so much… While some sites that do their best to only include Read more ›

SEO Guide for 2011


Split Testing Google is most definitely split testing search results and has probably been split testing for the whole of 2010 – I may have taken almost a year to write about it, but I’ve been watching intently as the Read more ›