Theoretical SEO vs Practical SEO

I’ve barely read a Google white paper or patent, and in that regard I can’t mingle with SEO gurus the likes of Aaron Wall, Rand Fishkin, Leslie Rohde, Barry Schwartz, etc… I can’t talk about theoretical formula A, and equation B…

And I prefer it that way…

SEO is a simple concept, yet blowhard X will talk about method Y and the result is BS…

X+Y = BS

Many of the top SEO’s only implement the “Read And Regurgitate” techniques while others throw in a touch of the “Nobody knows for sure, so I’ll say something that sounds good” method….

Blowhard SEO’s use complex names to keep this simple art exclusive…

But really… This is SEO:

1. Make sure your pages are optimized as much as possible
2. Make sure your internal pages interlink intelligently
3. Build links with good anchor text, from good sources

BS Method A:

“Analyse your competitors backlinks, and copy them…”

NO! Spend your time getting the links you can get. There is more than one way to beat the competition, and there are a hell of a lot of other places where you can get links. Don’t waste your time doing things the hard way, since competitor backlink analysis is an imprecise art, especially since not every link is visible to you and you can’t get every single one anyway!

BS Method B:

Analyse your competitors keyword density, and copy them…

NO! Make sure the content on your page contains keywords while still making sense to the reader. Do not compromise user experience for keyword density, and don’t cut down density to match your competitors. In truth a 30% keyword density will work, and a 2% density will beat that 30% density with intelligent internal linking and backlink building.

BS Method C:

“Link baiting… Viral content… etc…”

NO! Its literally gambling… you spend money, and the results are completely unpredictable. Chances of going viral and you getting an ROI are miniscule.

BS Method D:

Focus on one keyword at a time…

NO! There are thousands of keywords that are relevant for every single one of your pages and your site will receive more traffic, sooner, by link building with variety. A good proportion of “bad” anchor text also helps you fly under the “SEO” radar.

BS Methods E:

Anything fancy pants…

NO! Google isn’t stupid, and fancy pants methods generally have some kind of footprint. No-Follow internal linking… with Javascript… or iFrames… or Flash… or Ninja Turtle Nunchaku Links! You just end up waving a big “I’m trying to game Google” flag…


Instead of theorizing, implement!


Instead of analyzing, implement!


Your TIME and MONEY is ALWAYS best spent IMPLEMENTING!!!


But why listen to the guy who doesn’t read the white papers and get his physics professor buddies to explain the formulas?

I get results through implementation – they might not be the most elegant results, and I might over-run rather than nudge the tipping point gently, but I get results. If I don’t get a result, I keep adding pages and building links until I DO get a result – and anybody can do that! The rate of implementation (which you would have to do anyway) isn’t hindered by theorizing, analyzing and playing with myself…

I don’t read and regurgitate, I implement, implement, implement!

I don’t waste my time getting confused over unpublished formulas and algorithms, I just implement and track results…

Dear SEO’s – Stop faffing, and start DOING!

3 thoughts on “Theoretical SEO vs Practical SEO

  1. I’d agree with the advice as I’ve yet to see anyone to gain an advantage by chasing their competitors. Rather than trying to copy what they’re doing, it’s important to go beyond what they’ve done to place yourself in a different space.

  2. I agree with Catt, chasing your competitors doesn’t seem like the best option, you have to be better and more innovative than your competitors in order to gain an advantage!

  3. I’d agree with the advice as I’ve yet to see anyone to gain an advantage by chasing their competitor.Thanks for sharing this.

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