Lots of folk are trying to start new businesses online and it just looks like one big brick wall.
And that’s fair enough, since the single biggest SEO factor is… TIME.
But there is hope out there, and there are quick wins. The trick is to go broad and target a market, rather than targeting just a few keywords.
Here’s some inspiration:
I started a new site not long ago, did some minimal SEO and got fantastic results – here at the vitals:
- The website is on a brand new domain name, and is just 45 days old.
- The domain name does NOT even include the keyword.
- The keyword is a single word with the following stats:
- 1088 Monthly Searches with a PBR of 100% (Since it’s a single word it will always be 100% PBR, a slight flaw in this metric)
- 1,270,000 competing pages. 152,000 of which have the keyword in the title.
- Adwords average CPC of 42c
Not exactly a low competition keyword……
I’ve mentioned before in my post “Reading The Market Samurai SEO Competition Matrix” the “SEOC” value, which is the Market Samurai acronym for “Competing Pages” doesn’t really come into the equation when analysing a market. Wordtracker.com has since come up with a much more appropriate value which can be read in conjunction with the Market Samurai Competition Matrix to give you a clearer picture of the market.
Here are the figures from WordTracker:
To explain, the “In Anchor And Title” value trawls through a database of 1 trillion web pages, to find pages which have the keyword in the page title, and also have a back-link to thatpage with the keyword in the anchortext of a backlink. The formula for KEI3 (Which is the number we are most interested in when trawling through long lists of keywords) is (KEI3=Searches/In Anchor And Title)
‘In Anchor and Title’ is a count of the number of pages for which the keyword appears in both the title tag and the anchor text of a backlink.
Based on this we are able to see that there are only really 3160 pages competing for this term, which still is no small amount.
By contrast, here is the Wordtracker data for “Car Insurance”
Just to illustrate the sheer weight of the data Wordtracker has exclusive access to, here is a look at the index growth compared to other search engines and web spiders.
So – with all the vital statistics taken care of… how is the page doing?
Here is the SEO competition matrix for my keyword.
There I am in 9th position…
The first thing I’m going to do, is shoot off and fix my meta description.
There are now two tools which are vital to SEO competition analysis –
The old gun Market Samurai, which was until last week, the only tool you needed. I believe in this product strongly, as always I want you to take my recommendation 100% seriously. You can show me some love and click this link with my affiliate code, or if it means you can take the recommendation more seriously if you don’t use an affiliate link, you can go directly to the sign up page through this link.
The even older gun, WordTracker. This is the grandpapa of keyword research which was providing keyword research data long before any more solid data was available. We still recommend WordTracker to people as part of the keyword net (catching as many keywords as possible) however WordTracker become an essential tool again last week by providing data nobody else is able to provide.
WordTracker have a database of websites which is as big as googles own!!! This allows them to provide the extremely valuable ‘In Anchor And Title’ metric, as well as the Keyword Effectiveness Index (KEI) metric, and the even more specific KEI3 value. This is data that NO OTHER TOOL CAN GET YOU! Again, I want you to take this recommendation very seriously, so here’s the good karma affiliate link for WordTracker, or you can choose the non-affiliate link here.
It goes to show that “SEOC” is dead, and that the most critical aspect of SEO competition analysis is the Market Samurai SEO Competition Matrix. It also shows that you get a critical look at the full picture when you include WordTrackers brand new and extremely valuable KEI3 metric.
Don’t be discouraged by any market – if you have patience, produce content and build links, you WILL get rankings. The online marketplace is still in its infancy.