How to get a link from your competitors – Black Hat SEO

FOR EDUCATIONAL PURPOSES ONLY – do this at your own risk, or don’t do this at all.

Possibly the most powerful SEO strategy to get to the top of the SERPS is to collect links from all of the major competitors in your industry, and position yourself as the central hub and obvious point of authority (hence top SERPS).

While it might seem far fetched to think it possible that your competitors will link to you, are they really going to know? Seriously, think about it for a second, of course they aren’t going to willingly link to their competitors, but how can we collect links from them without arising suspicion.

Instead, we create a third party website is a vaguely related industry which doesn’t compete with your “real” competitors. For example if I’m actually selling shoes, I’ll set up a website about socks. I’ll then approach my competitors selling shoes and offer a link exchange with my Socks website.

You can do all sorts of things to make the link exchange seem compelling (a nice high PR domain name helps, and you can tell stories about your 50 million visitors per day) but the point of the exercise is to exchange links with your competitors and your innocuous Socks website.

Then we need to hijack that link and send it to where we actually want it to go, our Shoes website.

The simplest way is to simply 301 redirect every visit to the Socks website, but chances are your competitors will notice at some point and figure out the scam.

Instead, with a little clever PHP scripting, we can reduce the chances of being caught out and send the links to your real business.

Include this PHP as the first piece of code:
If (instr(“CompetitorsURL.com”, ($_SERVER[‘HTTP_REFERER’]) {
Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location: http://www.My-Blackhat-Shoe-Shop.com" );
} else {
# Continue to load the webpage as normal here
} ?>

What happens here is if somebody (including a search engine) follows the link, they will be redirected to your shoe store, however if the website is accessed directly, or through any other link, the site loads normally.
Is this black hat SEO? Yes… probably classified as “Cloaking” – but in many, or most cases, you’ll never be caught.

We can be even more sneaky and add a little script on our Shoe Store which will make a bold statement about being better than the referring competitors (If you arrive at the page by clicking through the link on a competitors page it could display a message saying “Better than Joes Shoes”) with a similar script as above.

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