Since I’m pretty much Phill’s target audience, and since I do want to learn to play guitar, I decided to buy a guitar…
That’s the back-story, but that’s not the point of the story…
I decided to buy an Electric Acoustic guitar, as a romantic I love the acoustic sound, and as a geek I like to record stuff. Perfect combination.
I didn’t look around long – I like the look and the price of these electric acoustic guitars from a company called Lindo LTD, and made the buy.
My new guitar… gorgeous isn’t she…
The usual ebay buying process goes like this:
- 1. Choose Item
- 2. Win Item (bid or buy it now)
- 3. Pay for item
- 4. Item gets dispatched and delivered
Lindo LTD adds a step in there… a step so profoundly forehead smacking I was floored by the obvious.
Step 3 ½
Lindo LTD phones the buyer, thanks the buyer for the purchase, confirms the shipping method and destination… and…
“We also sell a 15watt amplifier to go with that guitar for £39, which we can bundle in with the same postage charge.”
After I declined, I was then offered a further discount.
When was the last time you made an ebay purchase and you received a phone call from the seller? Never right?!?
When was the last time an ebay seller tried to up-sell you? Never right?!?
It’s brilliant! I don’t know if the guitar is going to be any good, it was a cheapie after-all, but I sure as shit know I’m super impressed with Lindo LTD’s after sales marketing.