Domain Name SEO Power

One of the most powerful SEO factors, is if you have the .com or regional TLD (such as with EXACTLY the keyword in the domain name.

If you are optimising for “Vince Samios” it pays massively to own “”

If you sell skirting boards, you receive HUGE benefit from owning “” (which we do)

Here’s an example of the Market Samurai SEO Matrix for a brand new website targeting a rather competitive niche, and here are some particulars and a screen shot…

  • Brand new domain name
  • Default WordPress blog without ANY content

Straight up to 3rd position – and check out that competition!

I’ve since added some content and fixed up the on-page optimisation (basically, I just added some content) and we’ll see how little it takes to hit the top spot.

Its worth noting this SEO benefit is greatly reduced for other TLD’s such as .net and .org

12 thoughts on “Domain Name SEO Power

  1. Vince do you think you still get exactly the same advantage if there is a prefix or suffix needed to get the phrase in a COM domain.

    Any penalties if you need to use hyphens to get COM?

    If your only choice was Suffix/Prefix versus hyphens which way would you go?

  2. Hi Bill,

    If you have the keyword in the domain it helps, but the real benefit comes from when you have exactly and ONLY the keyword in the domain.

    That includes not using hyphens…

    I would always buy the .net before the .org before the key-word (with hyphens)

    If you cant get the .com or the country TLD with hyphens, don’t bother with the hyphenated .net or .org

    Hope that helps.

  3. Graham – I literally installed a blank wordpress blog two months ago – I hadn’t even changed the subheading from “Just another wordpress blog” or removed the “hello world” post…

  4. I got the “idea” for this post, simply by not having the time to build anything on this domain – I thought it was worth posting as an extreme example of the profound power of the domain name

  5. Thanks for the share. I have had a similar experience with a domain name in South Africa ( Also with wordpress (me thinks this has something to do with it too).

    Google likes the domain name to be the same as the article title, site title, Also likes google.

    Regarding hyphens, they are not as good as a non-hyphenated domain name, but still help a lot IMO (as long as its not a long winded, 6 word domain name, thats spammy and google wont like it).

    I would highly recommend you put at least some content on it asap (as you said you will) and get a few links out & in. Google will drop you just as fast if it doesn’t see the growth and posts it expects to see.

    tks for a nice site. Bookmarked it! :)

  6. Pingback: Twitted by JohnJohnIM

  7. I cant help but feel that sooner or later google has to derate the importance of domain name – some of the results I have seen are absurd from googles chosen stand point of deliverng good relevant content.

  8. JhonQ on


    I have just jumped from another blog to this and I think this article it’s nice and it would be great to see the results of the test.

    Anyways, my question is, what about using:

    Would that be the same? I will be fighting in a niche that the “” it’s not running.

    So, would I be the 1st on Google?

    Thanks for your reply in advance!

  9. Jesse on


    I found this post from your link which you posted on the comments of the recent Market Samurai blog related to the same topic.

    Anyways – question for ya: Are you saying that if you have an “exact match” domain name you get this leverage, but not a “phrase match”?


    —–Does “” have the same ranking effect as the EXACT keyword match domain “”? any effect? less of an effect?

    And what about subdomains??? example:
    —– does “” have any of this positive ranking effect?

    thanks Vince

  10. Hi Vince, I got here via your comment on Noble Samurai’s blog today.

    Above you wrote: “If you cant get the .com or the country TLD with hyphens, don’t bother with the hyphenated .net or .org”

    Do you know if that applies to .us tlds? I don’t think I’ve never actually seen one. ie do you know if .us is seen as comparable (SEO-wise) with say

  11. I’m interested in the answer to Jesse’s question too.
    also, for clarity regarding avoiding hyphens, if I wanted to rank for [skirting boards] (i ddon’t) would hyphenating the domain to “” not have the same or similar benefit? i.e. the search is 2 separate words which are matched by the hyphen.
    Thanks for any comments.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>