One of the most powerful SEO factors, is if you have the .com or regional TLD (such as .co.uk) with EXACTLY the keyword in the domain name.
If you are optimising for “Vince Samios” it pays massively to own “VinceSamios.com”
If you sell skirting boards, you receive HUGE benefit from owning “skirtingboards.com” (which we do)
Here’s an example of the Market Samurai SEO Matrix for a brand new website targeting a rather competitive niche, and here are some particulars and a screen shot…
- Brand new domain name
- Default WordPress blog without ANY content
Straight up to 3rd position – and check out that competition!
I’ve since added some content and fixed up the on-page optimisation (basically, I just added some content) and we’ll see how little it takes to hit the top spot.
Its worth noting this SEO benefit is greatly reduced for other TLD’s such as .net and .org