Domain Expiration and SEO – Matt Cutts Dodges and Weaves

Another “Dissect the language of Google SEO videos”

The question being basically “is there a penalty if your domain has less than a year left until expiration?”

Matt Cutts said definitively “No, we don’t have a spam trigger for domains with less than one year left on their registration”

Matt talks about renewing a domain for 2-3 years at a time and said “I do it mainly for the convenience” – Interesting use of the word “Mainly”

He continues: “I wouldn’t really worry about this as a factor” – “Really”? He wouldn’t really worry about this as a factor, meaning you aren’t going to get penalized, but maybe there is a bonus in there somewhere?

“Really” rears its head again in the next sentence. “I know there are many domain registrars that would love you to think register for 10 years and you’ll get a boost in search quality and ah that’s not really the way that it works.”

And another one: “I don’t think you are going to see yourself drop in the search results if you let yourself get down to less than a year on your expiration date or anything like that” – So basically what Matt is saying is you get a bonus for registering for longer, but you won’t lose that bonus just because you’ve got less than a year left…

The language in Google Webmaster Help videos is soooo incredibly interesting. I’m loving watching the backlog of videos I haven’t see yet.

4 thoughts on “Domain Expiration and SEO – Matt Cutts Dodges and Weaves

  1. I personally have never experienced any sort of disadvantage from not registering a site for more than a year, but that’s just me. There are plenty SEO’s out there that swear by a minimum 3-year registration period.

    I think that if it is a factor, its such a tiny one that you really do need to take it with a pinch of salt.

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