Stuart Maccormack asked a good question…
“Hi I was wondering what the red numbers in the Rank Tracker tab of market samurai mean. Sometimes they’re green other times red and sometimes in bold. I’ve searched everywhere and can’t seem to work them out.”
I had a lot of trouble getting any red up at all, I’m either ranking well, or not ranking at all (which is a sign of an authority site) – I do have this visual example.
Bolding appears to distinguish between phrase match and broad match results – broad match results obviously being the most valuable, hence bolded.
The Red colouring is there to identify clear weaknesses and negative moves. If you aren’t ranking in the top 600 broad match (approx) then clearly your site isn’t even being considered by the search engine – also if you have had backwards movement, that’s also indicative of a problem.
I disagree with the trigger point for this colouration. I personal believe if your site isn’t in the top 100 you aren’t receiving any SEO recognition on that phrase, and on “Phrase Match” search you would need to be in the top 25 before you could claim any search engine traction.
Which brings me to an interesting point…
Phrase match rankings should only be used as an indication of future potential rankings. They have no other value.
If you have decent optimization you should be able to appear in the top 100 results for any phrase in any market (Obviously the most competitive markets require your site to have existing authority, but you can still rank highly overnight)
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