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Vince has helped generate over £24million online since moving to the UK from Australia in 2008. An internationally recognised SEO Expert and Internet Marketing Expert, Vince not only provides internet marketing consultancy to UK and International companies, but also runs his own e-commerce businesses with a combined 7 figure turnover.

Vince Samios is Australian Born and has been trading online since age 16. He wrote his first computer game aged 10 and built his first website aged 11.

Following secondary education, Vince became the youngest ICT Manager in the Australian Department of Foreign Affairs and Trade, which saw him living and working in Cambodia for 4 years with the Australian Embassy. Vince moved to the UK early 2008 and was offered shares in a National UK company. After a brutal introduction to the forrays of dodgy entreprenuers and near broke in Nov 2009, Vince started his own companies which have quadrupled turnover year on year since launch.

Vince now resides in the countryside of central english county Shropshire with his wife, three horses and a kitten. Vince still offers Internet Marketing Expert and SEO Expert services to businesses while continuing the growth of his own, while also offering SEO tips and strategies to the thousands of people that visit this site monthly.
Written & Fact Checked by Natalie Bateman, Accurate as of Feb 10th 2011

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SEO Guide for 2012

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By popular request, my thoughts about SEO in 2012.

Social Media becomes SEO

I usually mull over posts like this for a few days adding and removing pieces, reshuffling etc. This particular post has been in draft since about christmas - The below “Social Media becomes SEO” section was written prior to Google’s announcement this morning (Wed 11th Jan) which has been hailed as “most radical transformation ever” - I’ve left what I’ve written unchanged.

For a little while Google had access to the twitter hose pipe, which meant tweets could be dynamically included in rankings, and used as a ranking metric. I’ve done a lot of testing in the past 12 months with large volumes of tweets and retweets (between 200-400 tweets in each test) and at the time I did the test, there was absolutely no affect on rankings whatsoever. Just a few months prior, when Google still had access to the hose pipe, another popular SEO website asked readers to help with testing retweets for rankings, and found them to be quite effective.

Facebook has had a slim effect on SEO because profiles can’t be indexed, and there is no clear crawl path through profiles.

Also last year Google launched its own new social network, Google Plus. From a user interface point of view Google Plus is highly integrated with other google products, such as Gmail and Search. Google seems to have become frustrated with the failure of google buzz, and not having its own social network, and seems to be throwing absolutely everything into the success of Google Plus.

It stands to reason Google will use the data from its newest product to influence search, as this is a search metric Google has been desperately seeking.

I’m not going to share my own tests at this stage, but suffice to say I’ve been looking very heavily into Google Plus for SEO.

The SEO Puzzle

In the old days it used to be a matter of how many times you listed your keywords on your page, and how many backlinks you had with those keywords. These days SEO seems to be more about ticking a bunch of boxes, and not always how many ticks you put in each box.

Its almost as if the rankings are based on a points system. 10 links might give you 1 point, 100 links might give you 2 points, 1000 links might give you 3 points. But having SEO friendly URL’s might give you a point, having a robots.txt file might give you 1 point, having an RSS feed might give you 1 point, Adding the site to webmaster tools might give you 1 point and having keyword optimised images might give you 1 point. Existing for 1 year might give you1 point, existing for three years might give you 2 points, existing for 10 years might give you 3 points. And etc…

The reason this seo puzzle theory has come about is because I’ve been in numerous industries where I’ve had 10,000 backlinks, and keyword density to be proud of, but I can’t seem to leap-frog a website with 100 links, and very average keyword density. There doesn’t always seem to be rhyme nor reason behind the search results, which leaves me wondering if the SEO puzzle theory has legs.

Back to Basics

Over the past few years the basic SEO techniques seem to have lost power, leaving us SEO’s feeling a little powerless to affect improvements. In the past 6 months or so things seem to have gone “back to basics” and many of the old techniques, done right, are working well. Possibly this is just the result of Google loosening up the time based part of the algorithm to allow more dynamic changes within search.

One possibly explanation could be that instead of working with one algorithm, google has multiple algorithms to serve each portion of the search results. For example there is obvious a natural SERP algorithm, and a PPC algorithm, and now there is probably also a Social algorithm, probably separate Image algorithms and Video algorithms too. Each individual algorithm then becomes less important to the full serps, so they can slacken off a bit.

Roundup from 2011:

Split Testing - yes - still happening

User Voting - has evolved into social search

Synonym Match - not so much, but still a factor

Exact match domain names - agree with my 2011 seo guide

Other TLD’s - 50:50 on this one…

Roundup from 2010:

Time - very important

User Experience - very important

Reverse Page Rank - certainly some data to suppor the idea

Variation - yes, still important

Contant - Yes, as always

Ramp - Yes, still the case.

PR Sculpting - Lost to the pages of history

High Speed 2 - UK’s High Speed Train Network

Not the actual High Speed 2 Train AFAIK.

Not the actual High Speed 2 Train AFAIK.

The new proposed "High Speed 2" UK High Speed Train Network will cost an estimated £89.5 Million per mile of new track - with a total of 335 miles in the completed High Speed 2 rail network. Another way to visualise the cost is as approx £55,000 per meter so a rail link from your front door to the road could cost as much as half a million pounds. Jaw dropping!

Some Vital Statistics:

  • Up to 250mph (400km/h)
  • 119 Miles of track (Phase 1), 335 Miles total
  • London to Birmingham - 2026 (Phase 1)
  • Birmingham to Leads & Manchester - 2035 (Phase 2)
  • Costs Up to £17.4 Billion Phase 1
  • Additional £12.6 Billion for Phase 2
  • Capacity of up to 18 trains/hour
  • 1100 Passengers capacity on each train
  • 30,000 Passengers per day at approx 10% capacity

Travel time savings from High Speed 2 are estimated as follows:

Destination (from London) - Phase 1 travel time savings - Phase 2 travel time savings
Birmingham 23 Minutes 23 Minutes
Manchester 28 Minutes 43 Minutes
Leeds 0 Minutes 60 Minutes
Glasgow 29 Minutes 59 Minutes
Edinburgh 0 Minutes 60 Minutes

The High Speed 2 Route

The High Speed 2 Route

The predecessor to High Speed 2 was the High Speed 1 rail network which hits a maximum of 186mph between the channel tunnel and London, in comparison High Speed 2 has a maximum speed for 250mph (likely to be closer to 220mph) and in that respect High Speed 2 stacks up nicely.

The cost of High Speed 2 has been a point of dispute, but the entire cost over the next 24 years is less than 0.05% of the UK’s total GDP, not a significant amount, and arguably the link from London to Birmingham, Manchester and Leeds will increase that GDP by more than 5 hundredths of a percent.

The speed of the High Speed 2 network puts trains in a position to compete with flying between major cities as the fastest method of transport. Including checking in, dropping off luggage, waiting around the boarding lounge, waiting for takeoff, landing, taxiing to the air bridge, collecting your baggage and making your way back onto a decent travel network (ever flown to luton?) the journey by train from Manchester to London is likely to take half as much time as flying.

At this rate tickets will be more expensive than flying, in fact the current "low speed" network generally costs more than flying. The cost of tickets is a major problem with the current rail network, and I look forward to some announcement of High Speed 2 ticket prices. But I don’t hold much hope, and I don’t think its appropriate to postulate about prices of a rail ticket in fifteen years.

In my personal opinion, High Speed 2 is an essential move for the UK, just as Australia has made an essential move into a high speed broadband roll-out which leaves most countries to shame. The fact is if a country doesn’t keep pace with development, the country as a whole will stagnate and suffer.

The cost of the network seems entirely absurd - £556 per centimeter of track… that means it would cost me £23,630 to lay a High Speed 2 rail network from one corner of my laptop screen, to the farther corner… a mere 42.5cm

But who am I to say the logistics of laying a high speed rail network such as the one proposed for High Speed 2 should cost any less - all the infrastructure, the costs of the trains, the costs of buying people off their land, the costs of digging great whopping tunnels through mountains.

At this stage my personal view is - yes, its a good move, even in this economy.

Importance of Maintaining SEO Campaigns

The most unfortunate thing about SEO is that it is unpredictable, fickle and frustrating as hell…

First time around not everyone will have a good experience. Their taste for SEO will bitter and, understandably, they swear off SEO forever.

SEO can also take one heck of a long time, with noticeable changes being sporadic and unpredictable. I was about to start telling you about a client who, after 4 months, was getting frustrated with a lack of improvements. As luck would have it, a quick rank check showed that all of a sudden rankings have improved drastically across the board.

I guess good news tells the story just as well as bad news, the point being that things can appear to be entirely stagnant, and all of a sudden something will change….

If somebody bails from SEO before the sudden, seemingly random positive results, they may never see those improvements. The reason being, if you stop SEO at any point, there is a generally slow but definite negative trend in rankings and traffic.

In other cases on a relatively new SEO campaign (less than 18 months old) stopping SEO can cause your rankings and traffic to absolutely plummet. This depends somewhat on the SEO techniques employed, but the only difference this will have is the rate of decline. Often the fastest methods for being ranked, are also the methods which fall the hardest if discontinued.

A prime example is that of self proclaimed "SEO Expert" Mark Attwood and the story behind his apparent success (which ended in administration to the tune of over -£1mil) who’s company "TopSkips", a brokerage model business run on 50% SEO traffic, 50% PPC traffic (unprofitably) used to be #1 in the UK for the popular term "Skip Hire" - when I left the company, the rankings of "TopSkips" and associated companies slowly fell. The volume and quality of the SEO on Mark’s companies decreased so drastically that is was no longer sufficient to keep up with the competition and positions were lost, including the #1 for "Skip Hire".

The number of indexed pages on "TopSkips" fell to 10% (from approx 100,000 to about 10,000) within a few months and an absurdly large number of SEO rankings have been lost.

I’ve seen it too often where a company invests in SEO for a short period of time (less than 18 months) and decides (prematurely) not to continue. Instead of continual improvement the initial SEO is lost to the wind within a few months.

Possibly the single biggest key to SEO success is continual improvement, both of a website, and of the backlink profile to the website. If instead of improving you are regressing, this will be reflected in the search rankings, traffic and profitability.

SEO is a long hard road, stick with it and don’t give up.

Walk Off The Earth - Youtube Channel

There is a youtube channel I think you should know about - its called "Walk Off The Earth" and I have to say they have entertaining with music down. Its a small group of young and talented Canadians with guitars, bongo’s, maracas etc.

I was introduced to "walk off the earth" with this video of five people playing one guitar… and it actually sounds good. Its a nice chilled out song, but unfortunately not an original.

The next video I wanted to show you is a cover of Radiohead’s "Karma Police" which features loop pedals and the throwing of guitars, possibly most importantly it features a ukulele… and I’ve just bought a ukulele so I have a little fondness for anything which features a nice use of ukulele. If that isn’t enough to entertain you…. puppets… yes puppets!

The final video is a Walk Off The Earth original track which is right down my alley. Fun, upbeat, bongos…

I’m a little dependent on music in my life, it helps me work, it helps me relax, it helps aid my concentration on long drives… Walk Off The Earth have share a bit of vibe with my all time favourite band, The Cat Empire, and Walk Off The Earth is a treasure I think you need to know about

Check out some of their other videos for other entertaining tricks (such as switching positions on a piano seamlessly.)

Walk Off The Earth…. check them out!