Make sure to get FREE DIY SEO link packages Vince's Links
They have existed for at least 8 months now but there doesn’t seem to be any good documentation on how to get them. Considering it’s really a rather simple thing I thought I’d write a little how-to tutorial.
The “Jump To” link appears where one would normally expect the Meta Description to appear in the Google Search Results. This is a Jump To link in case you haven’t seen one before.
If you have a double listing, Jump-To links only seem to appear in the first result. This could be coincidence but it seems consistent.
How to get Jump To Links:
Jump To links are basically links within a page to another section on the same page.
Whenever you insert a <a name=”objectname”></a> you can link to that object with an <a href=”#objectname”>Anchor Text</a>
For example I will use three H3 headings and I will assign each a name.
Jump To Links
The code for this h3 heading is <h3><a name=”JumpToLinks”></a>Jump To Links</h3>
Google Jump To
The code for this h3 heading is <h3><a name=”GoogleJumpTo”></a>Google Jump To</h3>
SERP Jump To
The code for this h3 heading is <h3><a name=”SERPJumpTo”></a>SERP Jump To</h3>
Now I can link to each of these within the current page (try it)
Jump To Links (Code is <a href=”#JumpToLinks”>Jump To Links</a>)
Google Jump To (Code is <a href=”#GoogleJumpTo”>Google Jump To</a>
SERP Jump To (Code is <a href=”#SERPJumpTo”>SERP Jump To</a>)
Because I’ve now got links pointing to sections within the page, Google should show a Jump To link in the search results.
Conversion of jump-to links is also worth discussing – in some cases you are directing someone to a point way down the page. If this is the case you need to ensure you are showing conversion attributes no matter where they are. A simple solution is to use a Fixed Position Div displaying contact details, or a shopping cart, etc. this will float up and down the page as a user scrolls.
In terms of converting a Google search into a click, these jump-to links are relatively new and most people haven’t seen much of them yet. As a result currently the CTR of a search listing which includes a jump to link is measurably higher.
Do Jump To Links have any impact on SEO results? Not that I’ve been able to measure, but it stands to reason that if you are optimising one page for multiple keywords Jump To links may have a positive effect on your rankings.
Tags: google, How To, Jump To, Jump To Link, SEO, Tutorial
Posted 2 weeks, 2 days ago at 5:20 am. Add a comment
I got a fantastic message today from a good friend in the US – We first started working together quite a few years ago when we were both in fledgling business ventures.
Me: “How’s Business”
Her: “Good, a little too good!”
That’s what I like to hear!
I’ve given her a lot of my own business over the years, and I’ve provided her with a lot of other peoples business too. In many cases I’ve helped her squeeze higher profit margins and sometimes still a commission for me. For the most part I’m referring other business friends to her on a “mates rates, no commission” basis.
We spoke at length about expanding her business – which she did by 45,000% in the space of a few months. We’ve maintained a great relationship.
I pay her immediately, I keep trying to find her more work, and in exchange she prioritizes my work and keeps my prices at rock bottom. This is invaluable in my business and helps me get higher profit margins while still undercutting the competition.
This is the story of one person – but I’ve got relationships with lots of similar business people who started off where I did, as a fledgling. To date, without exception, the businesses within my network who’ve embraced the concept and shared leads, services and resources, have grown substantially and profitably.
The point of this post is absolutely not to boast about this – more I’m describing a concept that I feel is extremely beneficial for business startups.
If fledgling startups work together generously, each will inevitable help the others succeed, thereby succeeding themselves.
In my opinion Greed is the biggest barrier to a successful business.
- Paying yourself loads
- Paying sales staff nothing with unattainable commissions structures
- Driving down suppliers on price to a point of silliness
- Being paranoid with ideas
- Trying to charge stupid profit margins
- Demanding commission on every referral
- Getting more at the expense of your integrity
Don’t do it – it’ll be your own demise.
If you share my philosophies on business lets speak soon because I’m looking forward to joining you for an evening barbecue on your yacht in the Mediterranean.
Tags: Business, business greed, business philosophy, Mark Attwood, startups
Posted 1 month, 3 weeks ago at 10:18 am. 4 comments
Just 2 short years ago the “Google Sandbox” was all the rage – people feared it and its ability to take your semi-successful website and pound it into the deep dark depths of Google rankings. SEO companies forged their sales pitches around being able to get results while avoiding the sandbox.
In late 2008 I recall experiencing some sandboxing (only on test projects) – nothing major, but still clear signs that I needed to slow a few SEO campaigns down a little. I feel the best way I’ve learned such effective SEO is by pushing the boundaries continually. Finding the limits and then taking a small step back. But since late 2008 I haven’t managed to find the line which causes a site to be sandboxed anymore.
Interestingly this seems to correlate with Google’s move towards “Live Search” – and could be explained by a refined news algorithm that might trigger an improvement in your rankings temporarily, rather than a sandbox algorithm which distrusts large volumes of link acquisition.
So I thought I’d test the limits of link building for myself with an admittedly reckless link building campaign to a brand new website.
10,000 links within one hour, to a brand new domain name and website. And then nothing further. If that isn’t begging for sandboxing, I don’t know what is.
This site is actually doing unexpectedly well 2 months down the line, having received no additional attention. 70 uniques per day in the property market (a very competitive market in other words.)
So the other day I took a calculated risk and tried dumping 10,000 links on a money site that already held the #1 position for its keyword, currently receiving 400 uniques per day from that keyword alone. Within 3 days the site had a double listing, and generally saw a ranking improvement across the board.
Which leads me to conclude… sandbox? What sandbox?
Tags: google sandbox, Link Building, sandbox, SEO
Posted 1 month, 4 weeks ago at 7:27 pm. 3 comments
I think its fair to say the most commonly used SEO plugin for wordpress is the All in One SEO Pack written by “HallsOfMontezuma” – it been downloaded over 5,000,000 times from wordpress.org, and no doubt its also been used countless times by wordpress installers. I’ve probably used it a few thousand times, having only downloaded it four or five times.
Grab a copy here – but read this post first.
So its fair to say the All in One SEO Pack plugin is a bit of an industry standard.
But what if I said using the All in One SEO Pack with default settings was actually SEO suicide? “Hello, what? How dare he!”
SEO Guru’s swear by it, SEO Companies swear by it. Which makes them all idiots!
The problem is summed up with this simple picture.
By default, your category pages are “no-index” and your archive pages are “no-index”
All in One SEO Pack is trying to solve the problem of duplicate content. That is, a post will appear in a category page, as well as an archive page and once on each tags page. But the content on these pages will only be duplicated if there is only one post per category, per archive or per tag. If there is more than one post, the content on that page is unique to other pages, even if large chunks duplicate elsewhere.
Even if the category only contains one post for instance, it still links to the original location of the unique content.
But the All in One SEO Pack (with default settings) creates two problems – first of all it massively reduces the crawl path to older posts, to the point where a major proportion are de-indexed and lost.
If you need to click on more than 3 links to find any post, chances are Google won’t bother indexing that post. (obviously this isn’t the case for massive authority sites) – so by destroying the category and archive crawl paths, Google’s only option is to crawl through tags (often only the top 25 or so are displayed) and then crawl through pagination.
So if a post doesn’t share a common tag, or if enough new posts are added, the post effectively ceases to exist.
Categories aren’t a perfect solution, because you may push any post onto the fourth page of posts in that category, but at least there is a shorter crawl path to every post.
Archives help fill the hole by creating a crawl path into the past.
While its still not a perfect solution, by using all three methods (Tags, Categories and Archives) you massively increase the chance any particular post can be found at a shallow crawl depth.
The other problem introduced by the All in One SEO Pack for wordpress is potential link juice loss. If you link to a page on your own site, which you then instruct Google not to index, chances are that link juice is lost. I don’t care to attempt to prove it, but it is logical, and it’s also congruent with my experience.
The solution couldn’t be any more simple – simply un-check those two check boxes. I’ll eat my hat if you experience anything other than positive results.
Something is dire in an industry with so many big egos, but where issues like this still go unpublished.
Tags: all in one seo pack, noindex, plugins, SEO, seo pack for wordpress, wordpress plugins, wordpress seo plugins
Posted 3 months ago at 9:47 am. 11 comments
SEO Guide for 2010